Sometimes you want to reuse content you already have. Evergreen features help you do that, but you'd still want to avoid getting repetitive.
We believe in evergreen content and think it shouldn't feel repetitive to your audience. To help with that, we've created Post Variants - a feature that will help with creating multiple instances of the same post, that you can cycle through.
To understand it better here's an example: Say you've just started a blog. You only have 3 posts published so far but want to make the most out of each one.
In this case, you'd create 3-4 variations for each blog, and then cycle through them. This way, you can share the same post again, without being repetitive of the copy or the media.
This feature can also help when you've accumulated a lot of content, as it can take the routine out of your posting since the posts will have different copies. So how do you use this feature? Read below to find out.
Adding a post variation
You can add post variations when creating or editing a post. In your post editor, you'll see by default "Variation 1". You're able to add more, by clicking the "Add Variation" button, and create the variation for all your posts.
Once you click "Add Variation", you'll be able to add different copy to the same post. You can do this as much as you need to.
Now, your post previews also have a toggle to go through each variation's preview. You'll be able to also change the order of the variations or remove a variation completely. You can even customize the post for each profile, within each variation.
How post variations get scheduled
Once you've set up your post variations, you're probably wondering how will they get scheduled. Scheduling works depending on whether your categories are Evergreen or Share Once ones.
In an Evergreen category
Your post will enter the evergreen cycle and publish one variation every time a new cycle begins. So, if your post is part of a 10 posts queue, it will publish Variation 1, go through the other 9 posts in the category. Then, when it reaches the post with variations again, it will publish Variation 2 this time. The same process happens every time until the post has published all the available variations, and then, it will start from Variation 1 again.
In a Share Once category
Your post will enter the queue, publish the first variation, then go through the rest of the list and once there's nothing else to post, it will go through the rest of the variations. For example, if you have a Share Once category with 5 posts, one of which has variations, it will publish Variation 1, then go through the other 4 posts, then publish Variation 2, 3 and so on. If in the meantime you add more posts, those will also be included.