In Short:

Changes we'll be implementing to SocialBee:

  • You can't select more than one Twitter account anymore
  • Any Tweets which were already posted on one of your Twitter accounts will be posted as retweets the next time around

You WILL still be able to manage multiple Twitter accounts, but you'll need to add the Twitter content one at a time.

Similar changes will be made to all other social media tools which want to stay compliant with Twitter's ToS.

In Long (get your coffee/tea ready): 

Twitter's recent rule changes (described in their "Automation and the use of multiple accounts" post) might have surprised many of you more than Donald Trump's election. While many of you might have already seen the writing on the wall, and just as Trump's win, this came at no surprise.

And just as with the US elections, regardless of your involvement in them, the effect of these changes affect us all, whether we like it or not.

Besides the letter of law (these rule changes) we think it's important to understand the spirit of the law (what Twitter really wants to prevent). 

We feel that the diver of these changes were malicious and spammy behavior designed to influence Twitter trends and to intentionally spread fake news - none of which tolerate.

For the SocialBee team YOU are the most important. We strive to make it easy for you to understand and comply with the changes social media platforms make. That's why we're continuously working on making SocialBee the best, easy-to-use app for you, while incorporating these changes.

The two main changes relate to:

1. Creating identical or substantially similar content for multiple accounts

and

2. Posting duplicative content multiple times on the same or multiple accounts

Let's dive a bit deeper.


1. Creating identical or substantially similar content for multiple accounts 

Twitter's new rules state that:

"Do not (and do not allow your users to) simultaneously post identical or substantially similar content to multiple accounts. For example, your service should not permit a user to select several accounts they control from which to publish a given Tweet."

- This applies regardless of whether the Tweets are published to Twitter at the same time, or are scheduled/queued for future publication.

- As an alternative to posting identical content, you can Retweet content from one account from the other accounts you wish to share that post from. This should only be done from a small number of distinct accounts that you directly control. "

This only affects users which have multiple Twitter accounts within the same SocialBee account.

Changes to SocialBee

You will be able to select ONLY ONE Twitter account when creating a post in Add post, Add post within a Category, RSS, Pocket, Import Links, Import CSV, Import Media and the Bulk editor. 

You will still be able to select multiple Facebook, LinkedIn, Instagram, or Google+ accounts.

We know this will cause some inconvenience, at least in the beginning, but please bear in mind Twitter policy changes affect every social media management tool out there.


2. Posting duplicative content multiple times on the same or multiple accounts

Even though this is not stated explicitly in the new Twitter post, they are set under determining what conduct is considered to be spamming in the Twitter Rules:

"- if you post duplicative or substantially similar content, replies, or mentions over multiple accounts or multiple duplicate updates on one account, or create duplicate or substantially similar accounts;"

Again, thinking of the spirit of these changes, and by looking at the discussions in the Twitter developer forums, we feel you won't get in trouble if you share "Enjoy your weekend!" every Saturday, but you will if you abuse this to post "multiple duplicate updates on one account".

Twitter does not give exact numbers about what “multiple” means, so we can only speculate.

We feel that evergreen posting is something that's useful and needed for most businesses, so in order to provide this feature and because the safety of your account is one of our concerns, some changes are coming in the following period to make sure you stay compliant with Twitter's new changes.

This affects users which are using our Evergreen posting features.

Changes to SocialBee's Evergreen posting:

Before we post any tweet, we will check to see if a post was already posted through SocialBee to any of your Twitter accounts, in which case we will retweet the original post.

Besides this, we are working on bringing new ways to quickly create multiple posts which relate to the same content. Stay tuned for more about this. 

We will be implementing these changes in stages.

1. As a first step, you won't be able to select multiple Twitter accounts - coming before 23rd of March

2. We will retweet the original post for the posts which have already been published through our platform for the same Twitter accounts - coming in the next weeks

3. We will retweet the original post for ANY posts which have already been published through our platform for any Twitter accounts you have within the SocialBee account - coming in the next month

4. Extra - later, we'll bring new features which will make the creation of multiple Twitter-compliant posts a breeze. 

In Conclusion

Even though this might cause some minor inconveniences at first, we welcome Twitter's recent changes which are meant to bring the platform to its former glory and we feel that on the long run these changes will benefit everyone involved.

If you have any questions, concerns, or suggestions, please email us at hello@socialbee.io

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