Evergreen vs Share Once
Each category you create has the ability to share the content you add once - Share Once categories, or recycle them multiple times - Evergreen categories.
Here’s what each of these options can do for you:
When a category is Evergreen it means that we will recycle the content of that category. Each post in that category is going to be shared indefinitely until it expires or until you manually remove it.
Let’s say you have 10 articles inside that category. An Evergreen category will share each article one by one until we get to the last article, and then we just jump to the first one again.
We work in a Last In, First Out sequence. So, the last article you added, will be the first one to be shared and it will go through the entire list like that. Then, if you add more articles, it will include them in the same sequence.
This type of sharing is particularly good for categories with evergreen content - like promotional items, blog posts, or informational articles, that are not time-sensitive.
2. Share Once
When a category is set on Share Once, it means that each article will be shared...well, only once.
Let’s say you have 10 articles inside that category. A Share Once category will share each article in a Last In, First Out sequence. After an article is shared once, it will no longer be found in this category (unless you set it to expire after multiple posting times, in which case, you might want to consider working with an Evergreen category instead). This way, at the end of those 10 articles, the category will remain empty if you do not add other posts to it.
This type of sharing is great for categories with time-sensitive content - like limited time offers, seasonal articles, and information that can expire. Or just articles you think are good enough to be shared once, but not worth recycling.
If you want to edit the sharing option, you can do so by clicking the “Edit” button from the category you want to edit. This will prompt the Edit screen, where you will be able to choose between the Evergreen and the Share Once set.